Wednesday, July 15, 2009

YouTube Traffic Experiment

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Objectives: To be able to determine the level of popularity, confidence and web host reliability of YouTube as a resource/multimedia facility.

Target Website: YouTube ( http://www.youtube.com/ )

What is YouTube?
YouTube was founded in February 2005 and has become one of the most popular web portals in the world. Allowing users to submit videos and wade through the massive video section by searching for keywords, YouTube has taken the idea of viral videos to a new level. (http://webtrends.about.com/od/profi3/p/what-is-youtube.htm)

What Should I Use YouTube?
As the premier video hosting and sharing website, YouTube has something for everyone. From comedy spoofs to movie clips to music videos, if it has been on video it is probably on YouTube. (http://webtrends.about.com/od/profi3/p/what-is-youtube.htm)

Beyond just watching videos, YouTube can empower your blog by allowing you to upload videos and place them on your blog using the YouTube widget. (http://webtrends.about.com/od/profi3/p/what-is-youtube.htm)

Methodology:
1. A total of 6 hours will be consumed for this experiment. Every 2 hours, the group is required to watch 20 videos and gather information about it. Hence, 20 video links were gathered by the group leader from this link below which posted most recent videos arranged in the time sequence of upload: http://www.youtube.com/browse?s=mr.
2. 20 videos every two hours (07:00 PM - 09:00 PM) of three consecutive days (7/13/09, 7/14/09, and 7/15/09) are watched by the group. Data about each video is gathered on a single excel file accessible through this link: Access me!
3. Data were consolidated to facts and findings based on the data.

http://www.reelseo.com/youtube-traffic-analysis-seo/

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Results

Average length of recently uploaded videos: 4 mins and 4 seconds


Highest number of tags per recently uploaded videos: 57 tags
Lowest number of tags per recently uploaded videos: 0 tags
Average number of tags per recently uploaded videos: 7.4 or 7 tags

Average no. of views per viewed videos: 300/35 = 8.57 or 9 times

Average no. of favorites per favored videos: 11/7 = 1.57 or 2 times

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Age Tally

3 - 14 years old
2 - 15 years old
1 - 16 years old
3 - 18 years old
1 - 19 years old
2 - 20 years old
1 - 21 years old
3 - 22 years old
3 - 23 years old
3 - 24 years old
2 - 25 years old
3 - 26 years old
3 - 27 years old
5 - 28 years old
1 - 29 years old
2 - 30 years old
1 - 31 years old
1 - 32 years old
3 - 33 years old
1 - 35 years old
1 - 39 years old
1 - 42 years old
1 - 53 years old
13 - Not Given (Uploaders are given the privilege not to indicate age in their profile.)

Age for highest number of recently uploaded videos: 28 years old
Average no. of uploader per age: 3

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Categorical Tally

1 - Autos & Vehicles
3 - Comedy
1 - Education
6 - Entertainment
6 - Film & Animation
5 - Gaming
1 - How To
20 - Music
3 - News & Politics
8 - People & Blogs
2 - Science & Technology
3 - Sports
1 - Travel & Events

created at TagCrowd.com

Category for highest number of recently uploaded videos: Music
Second category for highest number of recently uploaded videos: People & Blogs

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Countrywide Tally

3 - Australia (Oceania)
3 - Brazil (South America)
1 - Bulgaria (Europe)
2 - Canada (North America)
1 - Congo (Africa)
1 - Czech Republic (Europe)
1 - France (Europe)
4 - Germany (Europe)
3 - Greece (Europe)
1 - Hong Kong (Asia)
2 - India (Asia)
1 - Ireland (Europe)
1 - Israel (Asia)
3 - Italy (Europe)
1 - Japan (Asia)
1 - Mexico (North America)
3 - Netherlands (Europe)
1 - Paraguay (South America)
2 - Poland (Europe)
1 - Portugal (Europe)
1 - Russia (Asia)
1 - Singapore (Asia)
5 - Spain (Europe)
3 - Taiwan (Asia)
3 - United Kingdom (Europe)
9 - United States (North America)
2 - Not Given (Uploaders are given the privilege not to indicate country in their profile.)


Country for highest number of recently uploaded videos: United States
Second country for highest number of recently uploaded videos: Spain
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Continentwide Tally

9 - Asia
1 - Africa
0 - Antartica
28 - Europe
12 - North America
4 - South America
3 - Oceania
2 - Not Given (Uploaders are given the privilege not to indicate country in their profile.)

Continents for highest number of recently uploaded videos: Europe
Second continent for highest number of recently uploaded videos: North America

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Language Tally
31 - English
3 - Italian
1 - Korean
2 - Mandarin/Chinese
2 - Portugese
2 - Spanish
19 - Not Appliable (Qualification: Video that does not include any texts or audio oral recordings indicating use of language.)

created at TagCrowd.com

Most widely-used language for recently uploaded videos: English

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Probabilities

Probability that an uploader is above 16 years old: 41/60 or 0.683 = 68.3%
Probability that an uploader is not willing to indicate their age: 13/60 or 0.217 = 21.7%
Probability that a recent video is classified under Music: 20/60 or 0.333 = 33.3%
Probability that a recent video is in English: 31/60 or 0.5167 = 51.7%
Probability for a recent video to be marked as favorite: 7/60 or 0.1166 = 11.6%

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Facts about the experiment:
1. Level of popularity of YouTube was highest in Europe.
2. English is the most commonly used language in almost all recently uploaded videos.
3. Asia ranks third in video uploads in YouTube.
4. Most uploaders range in the age of 14 years old - 35 years old (Teenagers & Young Adults). (Based on Provisional Guidelines on Standard International Age Classifications - http://unstats.un.org/unsd/publication/SeriesM/SeriesM_74e.pdf)
5. Music category ranks first in all recently uploaded videos.


Findings about the experiment:
1. Level of popularity of YouTube is highly dependent on the accessibility of computer technology by different countries.
2. Universality of the English language made it qualify to be the medium for most video upload in YouTube.
3. Asia ranks third in video upload in YouTube.
4. Nowadays, most computer users are teenagers & young adults. This is the reason why video uploads in YouTube are mostly done by people under this age classification.
5. Music serves to be the reason for most upload.
6. YouTube is a good online learning resource over the Web.
7. YouTube is a good and reliable multimedia resource for music and entertainment.
8. YouTube has a good user participation (Web 2.0) application with regards to shared multimedia information.
9. YouTube has high level of confidence in terms of all forms of informational resource.

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Conclusion:
In our experiment, we had realized that YouTube is one of the most commonly used online resource. Reliability and confidence of it in terms of shared multimedia information is high since it allows total user participation and feedback. Its filtering system is also good making it popularly recognized worldwide.

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Experiment # 6 - YouTube Traffic Experiment
GREEN FEATHERS - SOCCOMP S13

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Wednesday, July 1, 2009

Six Degrees of Separation Theory

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Objectives: To be able to prove Six Degrees of Separation Theory and analyze it based from quantifiable data gathered from the experiment.

Target Respondents: Students

Qualifications of Respondents:
1. Must be a DLSU-CCS student.
2. Must be enrolled in BS-INSYS.
3. Must be from the batch 108.
4. Must be from S13, S14, S15, or S22.

Methodology:
1. Block pictures from S13, S14, S15, S22 using Facebook were posted.
2. Respondents were asked to comment their relationships with the person/s in any block pictures.
3. Connections were mapped in a paper.
4. Each student that is marked as subject for the experiment were tracked with the number of degree connections it can reach.
5. Trials were done to track realization of the Six Degrees of Separation Theory.

Facts about the experiment:
1. There are a total of 20 comments being posted.
2. The experiment lasted for 5 days.
3. There are a total of 44 students marked as subjects for the experiment.
4. There are a total of 171 students in all four (4) block pictures.
5. An average of at least 4 persons has connection with respondents.
6. An average of 3 degrees was reached by most trials for realizing the theory.
7. There are 44 trials made to prove the theory.
8. Only 1 trial was successful on proving the Six Degrees of Separation theory.

Result:
Six Degrees of Separation Theory = TRUE
Probability for Success: 1/44 or 0.0227 = 2.3%
Probability for Failure: 43/44 or 0.9772 = 97.7%

Evaluation & Conclusion:
In our experiment, the Six Degrees of Separation Theory was proven right. However, the result of this experiment shows that there is only a low chance of probability for a degree of separation can reach as high as 6 degrees. Separation degree reaches mostly up to 3 degrees and this holds a stronger probability than of the 6 degrees. Therefore, the success chance of proving the Six Degrees of Separation theory was low. For some group of people, it might not be true/applicable at all.

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Experiment # 1 - Six Degrees of Separation Theory
GREEN FEATHERS - SOCCOMP S13

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