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Objectives: To be able to determine the level of popularity, confidence and web host reliability of YouTube as a resource/multimedia facility.
Target Website: YouTube ( http://www.youtube.com/ )
What is YouTube?
YouTube was founded in February 2005 and has become one of the most popular web portals in the world. Allowing users to submit videos and wade through the massive video section by searching for keywords, YouTube has taken the idea of viral videos to a new level. (http://webtrends.about.com/od/profi3/p/what-is-youtube.htm)
What Should I Use YouTube?
As the premier video hosting and sharing website, YouTube has something for everyone. From comedy spoofs to movie clips to music videos, if it has been on video it is probably on YouTube. (http://webtrends.about.com/od/profi3/p/what-is-youtube.htm)
Beyond just watching videos, YouTube can empower your blog by allowing you to upload videos and place them on your blog using the YouTube widget. (http://webtrends.about.com/od/profi3/p/what-is-youtube.htm)
Methodology:
1. A total of 6 hours will be consumed for this experiment. Every 2 hours, the group is required to watch 20 videos and gather information about it. Hence, 20 video links were gathered by the group leader from this link below which posted most recent videos arranged in the time sequence of upload: http://www.youtube.com/browse?s=mr.
2. 20 videos every two hours (07:00 PM - 09:00 PM) of three consecutive days (7/13/09, 7/14/09, and 7/15/09) are watched by the group. Data about each video is gathered on a single excel file accessible through this link: Access me!
3. Data were consolidated to facts and findings based on the data.
http://www.reelseo.com/youtube-traffic-analysis-seo/
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Results
Average length of recently uploaded videos: 4 mins and 4 seconds
Lowest number of tags per recently uploaded videos: 0 tags
Average number of tags per recently uploaded videos: 7.4 or 7 tags
Average no. of views per viewed videos: 300/35 = 8.57 or 9 times
Average no. of favorites per favored videos: 11/7 = 1.57 or 2 times
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3 - 14 years old
2 - 15 years old
1 - 16 years old
3 - 18 years old
1 - 19 years old
2 - 20 years old
1 - 21 years old
3 - 22 years old
3 - 23 years old
3 - 24 years old
2 - 25 years old
3 - 26 years old
3 - 27 years old
5 - 28 years old
1 - 29 years old
2 - 30 years old
1 - 31 years old
1 - 32 years old
3 - 33 years old
1 - 35 years old
1 - 39 years old
1 - 42 years old
1 - 53 years old
13 - Not Given (Uploaders are given the privilege not to indicate age in their profile.)
Age for highest number of recently uploaded videos: 28 years old
Average no. of uploader per age: 3
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1 - Autos & Vehicles
3 - Comedy
1 - Education
6 - Entertainment
6 - Film & Animation
5 - Gaming
1 - How To
20 - Music
3 - News & Politics
8 - People & Blogs
2 - Science & Technology
3 - Sports
1 - Travel & Events
Category for highest number of recently uploaded videos: Music
Second category for highest number of recently uploaded videos: People & Blogs
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3 - Australia (Oceania)
3 - Brazil (South America)
1 - Bulgaria (Europe)
2 - Canada (North America)
1 - Congo (Africa)
1 - Czech Republic (Europe)
1 - France (Europe)
4 - Germany (Europe)
3 - Greece (Europe)
1 - Hong Kong (Asia)
2 - India (Asia)
1 - Ireland (Europe)
1 - Israel (Asia)
3 - Italy (Europe)
1 - Japan (Asia)
1 - Mexico (North America)
3 - Netherlands (Europe)
1 - Paraguay (South America)
2 - Poland (Europe)
1 - Portugal (Europe)
1 - Russia (Asia)
1 - Singapore (Asia)
5 - Spain (Europe)
3 - Taiwan (Asia)
3 - United Kingdom (Europe)
9 - United States (North America)
2 - Not Given (Uploaders are given the privilege not to indicate country in their profile.)
Second country for highest number of recently uploaded videos: Spain
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9 - Asia
1 - Africa
0 - Antartica
28 - Europe
12 - North America
4 - South America
3 - Oceania
2 - Not Given (Uploaders are given the privilege not to indicate country in their profile.)
Continents for highest number of recently uploaded videos: Europe
Second continent for highest number of recently uploaded videos: North America
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Language Tally
31 - English
3 - Italian
1 - Korean
2 - Mandarin/Chinese
2 - Portugese
2 - Spanish
19 - Not Appliable (Qualification: Video that does not include any texts or audio oral recordings indicating use of language.)
Most widely-used language for recently uploaded videos: English
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Probabilities
Probability that an uploader is not willing to indicate their age: 13/60 or 0.217 = 21.7%
Probability that a recent video is classified under Music: 20/60 or 0.333 = 33.3%
Probability that a recent video is in English: 31/60 or 0.5167 = 51.7%
Probability for a recent video to be marked as favorite: 7/60 or 0.1166 = 11.6%
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Facts about the experiment:
1. Level of popularity of YouTube was highest in Europe.
2. English is the most commonly used language in almost all recently uploaded videos.
3. Asia ranks third in video uploads in YouTube.
4. Most uploaders range in the age of 14 years old - 35 years old (Teenagers & Young Adults). (Based on Provisional Guidelines on Standard International Age Classifications - http://unstats.un.org/unsd/publication/SeriesM/SeriesM_74e.pdf)
5. Music category ranks first in all recently uploaded videos.
Findings about the experiment:
1. Level of popularity of YouTube is highly dependent on the accessibility of computer technology by different countries.
2. Universality of the English language made it qualify to be the medium for most video upload in YouTube.
3. Asia ranks third in video upload in YouTube.
4. Nowadays, most computer users are teenagers & young adults. This is the reason why video uploads in YouTube are mostly done by people under this age classification.
5. Music serves to be the reason for most upload.
6. YouTube is a good online learning resource over the Web.
7. YouTube is a good and reliable multimedia resource for music and entertainment.
8. YouTube has a good user participation (Web 2.0) application with regards to shared multimedia information.
9. YouTube has high level of confidence in terms of all forms of informational resource.
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Conclusion:
In our experiment, we had realized that YouTube is one of the most commonly used online resource. Reliability and confidence of it in terms of shared multimedia information is high since it allows total user participation and feedback. Its filtering system is also good making it popularly recognized worldwide.
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Experiment # 6 - YouTube Traffic Experiment
GREEN FEATHERS - SOCCOMP S13
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